About UsSince its inception, the BMW brand has stood for one thing: The Ultimate Driving Machine®. At BMW, performance is not a buzzword. It is our passion and endless pursuit. BMW is committed to the very highest quality for all its products and services and holds the same standards for its workforce. The company's phenomenal success is proof of this strategy's correctness. BMW is first and foremost an engineering company. Founded as Bavarian Motor Works, with "motor" at the heart of our company, we remain true to the name even to this day. Over a period of eighty plus years, we have developed into the world's only exclusive manufacturer of premium automobiles. Our past is a chronicle of outstanding milestones, wonderful products and astonishing people. We are today a premium company, producing premium products with a premium workforce. In a BMW, every feature is backed by a heritage of engineering, design, quality, experience, testing, and development. It is a heritage unique to BMW, unmatched by other carmakers. The future of BMW relies heavily on recruiting the smartest, most talented people to contribute in all elements of our business. If you have the desire, talent and passion to meet those standards and build a long-term career with a globally respected luxury performance brand, your local BMW retail center may have a place for you on its team. PeopleHow do you build the world's finest automobiles? By bringing together the greatest and most diverse resources in the world. At BMW we ensure that diversity is reflected in every decision, making it a central part of our philosophy, our mission and all our business strategies. Respect for the individual is at the core of our business strategy. It is evident in our product attributes, such as safety, environmental sensitivity and performance, as well as in our commitment to the highest level of customer service. Inherent in this respect for the individual is our commitment to diversity, in all its dimensions, as it relates to our customers; our employees; our retail network and our business partners. We value and encourage diversity in all aspects of our operations. At BMW, we know that by embracing diversity, we are harnessing a competitive asset and enriching all the constituencies we serve. ProductsBMW's history as a company goes back 85 years. After its first motorcycle in 1923 and its first automobile in 1929, BMW quickly established the tradition that lives today; products that deliver a unique combination of driving pleasure, practicality and quality. With every new generation of BMWs, each of these essential BMW qualities has been elevated to new heights. With each new product, BMW always keeps in mind our brand strengths: the power of innovation, the drive for new solutions, and leadership in technology and performance. With eyes set on the future, BMW consistently strives for innovations to deliver the joy of driving, the comfort of safety and a concern for the environment. On the strength of these qualities, BMW is well-prepared for the challenges of the future because the continuation of over eight decades of innovation and growth is already in full swing.
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